Netflix has been great at reinventing itself, from this new feature to their original shows including the previously mentioned House of Cards as well as another, Hemlock Grove--they know how to keep things "hot." But what about other industries that lag in innovation? Today an article off of Yahoo (there's one company that knows how to rise from the ashes!), talked about the "boringness," of Apple. I've been a huge Apple fan ever since I was a kid, when the Iphone was first touted at the Macworld convention by Steve Jobs in 2007--I was enthralled. I knew I had to get this new hip device, that would not only be my cellphone, but my ipod, and would later become my internet on the go. Today, with a new Iphone out every fall you would think that Apple would reinvent itself each time. Instead, they're boring. The Iphone 5 looks sleek, its longer and slim--but its no different than the Iphone 4S that came out a year previously. Frankly, it doesn't have the same sort of appeal the Iphones had when they were first unveiled. Or even, a few years after that when I finally had enough money to buy the Iphone.
I now wonder what Apple will do, will it stagnate and become unmentioned, or will it too rise out of the ashes? This makes me wonder about other technological advances, or innovation in general. Is the world simply having a hard time with peering into the future of technology? Perhaps its the fault of a lack of leadership, Steve Jobs was credited with a lot of Apple's success and Tim Cook isn't a particularly creative individual. Perhaps it won't be Apple, but another company that hooks us all into the next big thing. Could it be Google's new goggles? --Kat